Very few studies have been conducted to determine health literacy of Indians but all of them are unanimous in their findings that majority of the Indian population lack the ability to access, read, interpret & use available information to make informed choices on healthcare issues. With infrastructural obstacles like unstable electricity & internet, the rural hinterland of course never had a chance to begin with. But, the pertinent question remains, is the population to be blamed for this calamitous state of affairs? Independently being able to sign forms related to consent, hospital patient registration, interpreting physician’s language & medicine labels, healthcare messages etc. are way too intricate tasks even for city bred educated professionals, which practically means that Health literacy (let alone e-Health) would remain an enormous challenge that would need to be addressed while circumventing this national crisis. Our Patients Advocates give patients and their families a direct, customized assistance in navigating through the Indian healthcare system. A Patient Advocate’s role entails: Helping patients access health care. Educating patients so they can make well-informed healthcare decisions